Urban Airship’s New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs

Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications.

Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an Intelligent Way

Brett Caine, president and CEO of Urban Airship
Brett Caine, CEO, Urban Airship

At the time of this announcement, Brett Caine, president and CEO of Urban Airship, said, “Businesses want to create the most effective digital experiences for their customers, and consumers’ expectations of their favorite brands have rapidly evolved beyond personalization to real-time individualization. Marketing clouds have failed on their promise to target users across channels in an intelligent and

Article source: https://martechseries.com/sales-marketing/customer-experience-management/urban-airship-ai-marketing-orchestration-unveiled-optimized-customer-engagement/

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