UPDATED: Looks Like Uber SA Has Been Naughty With Its SMS Marketing

UPDATE: The story has been updated to include Uber’s response at the bottom…

Businesses do it, political parties do it, and old folks who still haven’t figured out WhatsApp do it – welcome to the world of SMSs.

In case you didn’t know, there’s actually a Wireless Application Service Providers’ Association (WASPA) code of conduct that governs businesses and SMS marketing, and Uber stands accused of flouting it.

According to an industry expert, who spoke with MyBroadband, “Uber ignored STOP requests and broke WASPA’s rules regarding when SMS marketing may be sent”:

WASPA’s code of conduct requires a recipient to terminate a subscription or notification service by replying ‘STOP’ to any SMS sent to the customer regarding that service.

“As you can see from the screenshot below, I have replied “stop” twice to opt out, but Uber did not

Article source: https://www.2oceansvibe.com/2019/07/29/looks-like-uber-sa-has-been-naughty-with-its-sms-marketing/

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