Walk down a crowded city street on any given day and look at how many people are staring at their phones. That alone should tell you a lot about how effective SMS marketing can be. Users may instinctively scroll past ads in their Facebook feed or not even give the subway billboards a glance, but they’re unlikely to miss a new text notification.
But there’s the right way to handle SMS marketing and a countless number of wrong ways to handle it. Your business’ text-based marketing plan will of course need to be tailored to its own unique demands, but there are a few things everyone should keep in mind when launching an SMS marketing campaign.
Consent is Important
Increased consumer protections against predatory advertisers is a good and necessary thing, but it does mean that you’ll need to be careful about how you target your campaign. That means that before you even
Article source: https://www.indiawest.com/blogs/info4u/understanding-the-basics-of-sms-marketing/article_a71b9274-8dcf-11eb-8b1b-db564fbde024.html
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