(MENAFN – GetNews) According to new report available with Million Insights, the U.S. SMS marketing industry size was accounted for USD 3.5 billion in the year 2018. The rising usage of mobile phones among the millennial population coupled with the emergence of an SMS marketing strategy for enhancing customer interaction is projected to drive market growth.
The U.S. SMS marketing market size is projected to value USD 12.6 billion until 2025. It is expected to register a CAGR of 20.3% over the forecasted years, 2019 to 2025. The increasing adoption of mobile phones coupled with the need for implementing marketing strategies through virtual mode is anticipated to drive the market growth in the upcoming years.
The end-use segment of retail dominated the global market with a share of more than 23.0% across the U.S. on account of increasing usage of SMS services by retailers for informing about various events and
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