When Twilio bought Segment last year for a hefty $3.2 billion, you knew it was going to put it to work. Today at the company’s Signal customer conference, it announced a new omni-channel marketing tool, called Twilio Engage, built on top of Segment.
Segment CEO Peter Reinhardt says the new tool is designed to take advantage of several pieces of the Twilio product family, including Segment, to create an entirely new cloud marketing technology (martech) tool.
“What we’re launching today is Twilio Engage, a brand new growth automation platform, built natively on Segment as the customer data platform (CDP) and natively on Twilio’s communications APIs,” he said. The goal of the new application is to help marketers to understand their customers better and provide a way to deliver more customized messaging.
It starts by taking advantage of Segment, gathering customer info from more than 50 data sources. Next, the piece that
Article source: https://techcrunch.com/2021/10/20/twilio-delves-more-deeply-into-marketing-with-new-tool-built-on-3-2b-segment-acquisition/
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