SMS marketing, more commonly known as text message marketing, is a powerful strategy that has grown and evolved massively in recent years. It allows marketers to reach a wider audience and communicate using personalized messages.

TrueDialog is an SMS texting platform that offers mass and two-way texting for businesses to increase reach, engagement, and response rates. TrueDialog offers services to large enterprises and small businesses alike with its professional pre-built features that make it easy to send and receive text messages. Its specialized SMS platform for business messaging is equipped to increase customer engagement through personalized and targeted messaging.

Here is a brief overview of the best practices to follow for your SMS marketing campaign according to TrueDialog:

Be Transparent About the Program 

Customers should know what they’re agreeing to when they sign up to join your SMS text marketing list. Make sure that you list out what people can expect when

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