Travel agents should go ‘back to basics’ and turn to the humble SMS as part of their 2018 marketing strategy in order to drive sales, engagement and loyalty according to bulk SMS provider, Voodoo SMS, based on a recent survey which shows that a staggering 65% of those questioned would be lost without text message notifications from their travel agent.
Voodoo SMS say that their survey to over 2,000 consumers revealed that a staggering 84% read all text messages received, and 70% read them within 5 minutes of them being sent.
When asked if they’d ever acted on a specific promotion or offer by text, 61% expressed they had, with the survey also highlighting that three quarters of those surveyed had willingly provided their mobile number to businesses.
65% agreed that a text message service from their travel agent was both important and informative, beating employment and job seeker alerts.
Gareth Davies,
Article source: https://www.traveldailynews.com/post/travel-agents-to-boost-engagement-through-targeted-sms-marketing-next-year
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