SMS marketing industry leader, SlickText.com, just announced the release of a new feature that allows customers to hyper target subscribers based on specific, predetermined conditions.
Jamestown, NY (PRWEB) March 22, 2016
SMS marketing has exploded in popularity over the last couple years. With a 99% open rate, it’s quickly becoming a cornerstone marketing stream for organizations who are on their A+ game. Also, because text marketing is 100% permission based, the only people who receive these marketing messages are ones who have explicitly opted in.
Before today, companies using SMS marketing were quite limited by how much customer segmentation they could achieve. Beyond grouping subscribers by area code and geographical location, there wasn’t much else available. With SlickText’s new custom subscriber fields, marketers now have unlimited possibilities when segmenting their subscriber base and sending hyper targeted messages.
SlickText’s new feature gives users up to 5 custom data points that can be stored
Article source: http://www.benzinga.com/pressreleases/16/03/p7743254/top-sms-marketing-provider-slicktext-com-announces-release-of-new-custo
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