Top-Performing Businesses Engage Customers in Omnichannel Environment

Mitto research shows brands with a complete and unified omnichannel strategy are several times more likely to report significant revenue growth and customer loyalty over the past year

SMS is the top performing customer engagement channel for marketers and support teams and a key investment area in 2022

ZURICH, Dec. 6, 2021 /PRNewswire/ — Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Experience survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of the relationship between a company’s omnichannel maturity and customer experience outcomes, the results point to how a complete and unified omnichannel strategy enables customer support and marketing teams to deliver impactful business results.

Specifically, these brands reported driving 3x higher likelihoods of excelling at customer experience and increasing revenue growth over the past year, and 4x higher likelihoods to increase

Article source: https://thewisemarketer.com/channels/data-driven-marketing/top-performing-businesses-engage-with-customers-in-a-mature-omnichannel-environment-new-survey-finds/