Top 3 tips to create a strong SMS campaign – Mobile Marketing

First, focus on the content.

“By providing valuable and personalized content that reflects the consumer’s needs, brands can effectively engage audiences and create brand affinity. More often than not, consumers will read messages from brands and if the content included in that text message is not relevant or personalized, it can easily turn a consumer off. Marketers must make clear they respect the intimate nature of the channel, match the conversational tone of the medium, and value the high level of engagement that can emerge from the right “calls to action” on text. Asking for specific feedback and a discount code in return, or an easy YES or NO response does not require a lot of time and effort by audiences and can make the campaign more effective and easily improve your product,” said JulieAnn McKellogg, Director of Audience Growth, Subtext.

Article source: http://www.bizreport.com/2020/10/top-3-tips-to-create-a-strong-sms-campaign.html