Jennifer Palerino
Head of marketing, digital, Vitacost.com, Kroger
Jennifer Palerino, head of digital marketing for Kroger’s digital health-and-wellness brand Vitacost.com, came to retail technology with a winning attitude.
“I have a background as a serious competitive athlete, so I love applying that same drive and will to succeed in business,” she said. “I fell into retail IT by chance, but once that initial door opened, I was totally drawn down this path.”
Looking back on her career, Palerino is especially proud of pitching and creating an entirely new strategy for the digital marketing program at Vitacost.com, where she currently she leads the digital marketing team, including email, affiliate, paid search, display, shopping feeds, retargeting, paid social, push notifications, SMS text and print marketing.
“I restructured the way we operated as far as data exchanges, setting entirely new goals and rethinking the way each of our marketing channels operated to achieve those goals,” she recalled. Article source: https://chainstoreage.com/top-10-women-tech
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