Tinyclues, the AI-driven campaign marketing solution, scores $18M Series B

Tinyclues, the French startup that offers an intelligent campaign marketing solution that uses AI to help push the right products to the right customers, has closed $18 million in Series B investment. Leading the round is EQT Ventures, with participation from existing backers Alven, Elaia Partners, and ISAI.

Using what it describes as “Deep AI technology,” the Tinyclues offering captures business and customer insights contained in first-party data, such as CRM or browsing and checkout history, and then uses this data to predict how buyers will behave with regards to future marketing campaigns.

In practice, this enables brands to present highly relevant product offers across various marketing channels — initially email campaigns but now also including SMS, push notifications, direct mail, call center and Facebook display — to what it claims will subsequently be highly qualified leads.

“Tinyclues customers

Article source: https://techcrunch.com/2018/02/22/tinyclues-series-b/