Based on EyeforTravel and SAP’s new Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey report, here are three key ways in which mobile will influence the travel marketing in 2018.
1. Getting to customers through their smartphones as they travel is going to be key in building a relationship
Smartphones are used most during the actual trip itself, presenting a golden time to reach them through this medium. For 67% of British, French and German consumers, the smartphone is their key device during their trip and 98% of Chinese international travelers report that they use their smartphone whilst abroad, with 65% reporting that they use their smartphone to search for restaurants or to use navigation tools.
What’s more there are more ways than ever to reach the consumer through their smartphone, none of which are being fully exploited by travel brands so far. First and foremost there
Article source: https://www.hospitalitynet.org/news/4088067.html
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