With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. And with a $38 return on investment for every dollar spent, it’s actually one of the most successful marketing tools available.
Some other email facts to consider:
- What percentage of B2B marketers utilize email marketing? 98%.
- What about email newsletters? Have those gone by the wayside? Nope. 83% of B2B marketers distribute email newsletters with 40% stating these are critical to the success of their marketing strategy.
- Mobile or desktop? 40% of all “opened” emails occur on a mobile phone.
- What percentage of consumers check their email at
Article source: https://www.clickz.com/high-roi-email-marketing-platforms/236686/
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