Good morning, Marketers, today we take a closer look at testing.
Big-picture thinking is often overlooked but must be accounted for at the testing stage, says Western Governors marketing technologist Steve Petersen. For instance, marketing and sales teams have to be in closer communications because the data one team requires from customers might not be the same that marketers need in order to make their campaigns effective.
The big picture is also useful when assembling an effective SMS marketing strategy. A new study indicates that this channel in particular is seeing more buy-in across the industry. As you’ll see below, there are many moveable parts — from acquiring subscribers to choosing a variety of messages to deploy — that make texting to customers an attractive channel for just about any organization.
Chris Wood,
Editor
When testing, look at the big picture
In his latest article, marketing operations practitioner Steve Petersen looks at how
Article source: https://martechtoday.com/the-year-of-sms-tuesdays-daily-brief-248205
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