Think about how you use your own mobile device. When do you first look at it during the day? What messages do you check first? Which messages are you most likely to respond to? For most people, the mobile phone is looked at within minutes of waking up in the morning and text messages are viewed before any email is opened.
When it comes to direct marketing, no channel is more immediate or impactful than SMS marketing. 68% of people say checking, sending, and answering text messages is the activity that they’re most engaged with on their phones throughout the day. In addition, 82% of consumers say they open every text message they receive.
Key Fact:
82% of consumers open every text message they receive.
Since the pandemic, more and more firms have leveraged SMS marketing to communicate with
Article source: https://thefinancialbrand.com/107450/sms-text-marketing-banking-tends-strategies/
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