The Startup That’s Helping E-Commerce Unlock Growth Through Text Marketing

While the pandemic accelerated online shopping, the platforms people use to make purchases is also changing. Shopping online is no longer reserved for the desktop: 56% of Gen Z makes purchases from their phone, according to a recent Prosper Insights Analytics Survey.

Retailers are responding to this accordingly, by reaching customers on new platforms. With text being the dominant method of communication on mobile, it only makes sense that brands take advantage of this critical medium. While text marketing is still an emerging sector, that same Prosper Insights Analytics Survey found that 39% of US adults have already received text messages from brands with

Article source: https://www.forbes.com/sites/garydrenik/2021/11/23/the-startup-thats-helping-e-commerce-unlock-growth-through-text-marketing/