The advertising and promotion industry has evolved a long way from the garish banner ads of the mid-1990s. It’s now easier than ever to reach one’s audience online, and this year we’re seeing more adtech businesses focused on making online advertising more targeted and measurable than ever before.
In the present day, even sub-segments of the advertising industry can be incredibly lucrative for marketers. Simply by leveraging the roughly 3.5 billion searches happening every day on Google, marketers can immediately gain access to a segmented, extensive pool of potential customers. Despite the potential for massive reach, though, it’s often challenging to keep track of what’s happening in the industry. In this article, we’ll be sharing the key trends and players within each sub-segment of the online advertising and promotion industry.
1. Mobile marketing
With consumers making online purchases through their mobile devices more than ever, mobile marketing has become a
Article source: https://www.clickz.com/the-seven-segments-of-online-advertising-and-promotion-key-trends-and-players/240070/
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