Each year, approximately 25 to 50 percent of a brand’s customers become inactive, according to a report by sales and marketing automation platform SharpSpring.
While customer loss is part of the process, according to Hubspot, the cost of acquiring new ones has increased by almost 50 percent in the last five years.
Statistics like these highlight just how crucial an effective re-engagement strategy is. Whether it’s through texts, emails or surveys, the goal is always the same: to rekindle that brand-to-consumer flame (and keep it burning).
To get a quick pulse of the re-engagement strategies their teams are implementing, Built In Chicago connected with Cami Bartel, content marketing manager at Vibes and Jack Seney, director of marketing at Arrive. They shared strategies they’ve had success with and what they learned throughout the process.
Article source: https://www.builtinchicago.org/2021/02/08/chicago-re-engagement-best-strategies
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