The power of SMS: From abandoned carts to reducing appointment no-shows

Tara Salmon dives into all the reasons SMS notifications can drive click-through, customer engagement and boost your business performance.

In 2021 there are 4.8B mobile phones in the world so it’s no surprise that text messages have an open rate that far exceeds that of any other communication channel, with 90 percent of messages read in the first 90 seconds.

That said, the power of SMS extends far beyond just sending a message to someone. It’s a powerful communication tool that can be harnessed to successfully achieve business objectives. Integrating SMS into a company’s marketing and channel mix can help resolve many common business problems and drive successful campaign outcomes.

Here are some common ways SMS can be used by today’s marketing leaders to enhance communications and performance:

Alerts and notifications

SMS has been proven to achieve up to 29 percent click-through rates when part of integrated marketing campaigns, making it a

Article source: https://www.marketingmag.com.au/hubs-c/opinion-the-power-of-sms-from-abandoned-carts-to-reducing-appointment-no-shows/