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Did you know there are more mobile phones in the world than people? It’s not that surprising, seeing as most people upgrade their phones bi-yearly. So it also wouldn’t come as a shock to learn that calling and texting are a universal means of communicating.
Whether it’s connecting friends and family, businesses, and their target audience, SMS plays a key role in mobile communication.
What is Bulk SMS?
Bulk SMS is a form of mass mobile messaging that allows businesses to engage with their intended recipients. Put simply, text messages are curated and sent to a contact database from a Communication Platform as a Service (CPaaS) or API integration.
It’s commonplace for businesses to utilize bulk SMS and virtual SMS numbers to communicate in a variety of ways with a variety of recipients. Business SMS can be sent as promotional messages, reminders
Article source: https://menafn.com/1099715530/The-perfect-marketing-communication-tool-to-reach-your-key-audience
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