A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service, add-ons, renewals, and, of course, referrals.
But it’s hard to scale personalized campaigns to past customers and to leads that ghosted. The messaging is different, the approach is sensitive, and the timing has to be perfect. There are also several factors that come into play like the last website visit, VDP views, and lease/finance renewal.
While no human can physically scale this kind of personalization, this is just another application of machine learning that could turn your CRM into a money-making machine. Think about it: if your CRM has 10,000 non-active leads, and you can reawaken even as little as 10%, you’re looking at 1,000 new customers for life. It’s really pure gold waiting to be discovered.
It’s all about the audiences
The first step in making sure you’re investing in the right
Article source: https://www.dealermarketing.com/the-notsohidden-gold-mine-that-could-increase-revenue-instantly
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