MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
Former Salesforce execs launch marketing data operating system. Habu recently closed a Series A funding round with $15 million from super{set}. The company seeks to help marketers build a strong level of foundational data while delivering cross-channel personalization and automated privacy control. Habu was founded by the founders of Krux and former Salesforce executives. The platform prioritizes compliance while helping marketers address common challenges, including automated insights, first-party data growth, interoperable tech and omnichannel orchestration.
Signals Analytics expands vertical support. Advanced analytics platform Signals Analytics has announced plans to expand its coverage within the food and beverage verticals by merging industry expertise with smart contextual engines. “By giving companies the ability to understand the relationships between different categories and trends,
Article source: https://martechtoday.com/martech-minute-the-latest-acquisitions-by-infosys-brainlabs-and-upland-and-new-adobe-spark-features-238555
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