At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of what will be a “Second Golden Age of Martech.” Brinker’s forecast was spot-on with the martech industry seeing 246 mergers and acquisitions in the first half of 2019 alone, according to Statista — a dramatic increase from the 162 over the same period in 2018.
It wasn’t only software companies taking part in the martech MA deals — this year we saw a trend of brands scooping up martech solutions as well. In March, McDonald’s bought Dynamic Yield to personalize digital experiences across its drive-thrus, kiosks and mobile app. A few months later, Nike bought the predictive analytics platform Celect to help forecast how and when consumers purchase certain styles.
While brands were
Article source: https://martechtoday.com/the-major-deals-and-integrations-that-shaped-technology-for-markters-in-2019-237746
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