RCS – an evolution of SMS equipped with rich media formats – is due to hit consumer markets very soon. Are you ready? Fear not, Ken Johnstone is here to explain.
Do you ever have that moment when you realise that you forgot to reply to a message – but can’t remember whether it came via WhatsApp, WeChat, Instagram, Facebook Messenger or iMessage? Consumer messaging has become very fragmented. Different apps are required to chat with various groups of friends or other contacts.
Business messaging is still quite straightforward. There are five billion SMS users around the world and businesses recognise the value of ubiquity. They can send a message and know that it will be received, without worrying about which apps their customers have installed on their smartphone.
The beauty of SMS is its wide reach, but it doesn’t support the rich Article source: https://www.marketingmag.com.au/hubs-c/opinion-sms-rcs-marcomms/
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