Marketers are continually reaching for new ways to reach their target audiences and build stickier relationships with their customers. Mobile marketing is the key to unlocking these highly personalized experiences that build brand loyalty and drive more revenue.
Pew Research says that more than three-quarters of Americans now own a smartphone. With that number on the rise, consumers’ appetites for interacting with brands on their mobile devices have also increased.
Brand marketers from all industries and segments have realized this opportunity and now investing in holistic mobile marketing strategies. Consumers have come to expect this real-time, one-to-one interaction, and the message for businesses and marketers this year is clear: go mobile or go home.
Over the past 20 years, I’ve seen trends and technology move at lightning speeds. Here’s my take on the current state of mobile marketing and where I see it Article source: https://paymentweek.com/2018-2-2-current-state-mobile-marketing-expect-2018/
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