Telemarketing is sometimes misunderstood, oversimplified, and even viewed negatively. There is much more to it than the unexpected call you get from a strange number while you’re trying to enjoy dinner.
Reaching out to consumers using the phone is often an essential tool for most businesses. Getting the consumer on a phone call to respond to an inquiry or provide the necessary counsel and advice to qualify them for a product or service is not only helpful but, in some cases, a must.
Never has understanding how to appropriately conduct telemarketing operations been more important than in our current business and social environment where face-to-face interaction is often not an option.
If you’re running any sort of telemarketing campaign – outbound phone calls, voicemail drops, or text messaging – you need to understand the Telephone Consumer Protection Act (TCPA) and its regulations.
Consumers spend so much time on their cell phones that some form
Article source: https://www.lexology.com/library/detail.aspx?g=7201c9e6-b929-499f-9dee-ca0a7426288c
Recent Comments