The Best Channel for Reaching and Engaging Customers

Just a few decades ago marketers were constantly in search of the right media mix to reach potential customers. Focus groups were conducted, surveys were done and research compiled. Today, a large segment of that audience has moved to digital media and, in particular, to mobile devices.

According to Statistica, smartphone ownership in the United States has grown from just over 60 million in 2010 to an estimated 237.6 million in 2018. If that sounds like the market is saturated, the statistics portal says, “Not so fast.” Over the next four years, smartphone use is expected to grow to over 270 million. That’s an additional 30 million users in the U.S. alone.

Every consumer has certain preferences on how they prefer to be connected with marketers on their mobile devices. These mobile channels range from email to SMS texting, apps and social.

Article source: https://www.business.com/articles/best-way-reaching-customers/