The incredibly diverse world of marketing is constantly searching for new ways to effectively reach out to customers everywhere. In an extremely competitive (and lucrative) market, this can make the jobs of the marketing team both challenging and immensely rewarding.

With a host of free and efficient tools at one’s disposal, such as Google analytics, finding new ways to stand out amongst rival companies can seem like an uphill struggle.

Perhaps one form of marketing, SMS marketing to be precise, is an area of enterprise somewhat overlooked. Here are some of the many benefits you may be able to observe when using SMS marketing to your advantage.

Customer engagement rate: 

An SMS message is more direct than other methods of commutation, such as the traditional email sent from a mailing list, and it has the tendency to feel more personalised.

This is partly down to the fact that the message is being sent straight to

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