The Album Release Re-Imagined In A Time Of Atomic Consumption

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Guest Post by Cherie Hu on Synchblog

We are consuming media more atomically than ever. More of us prefer to consume content piece by isolated piece, as opposed to a single, large backdrop like a Facebook newsfeed. There are as many as 60 clickable pieces of information on a Facebook homepage at any given time; soon, groomed by the latest mobile platforms like Snapchat and Vine, our digital habits may no longer have the patience for this all-at-once layout.

What does this mean for the future of music marketing? While these “atomic” apps seem to reduce the immediate real estate available for promoting an album, they actually give artists more freedom, allowing them to amplify their individual personalities in real time by providing insight into their creative process beyond cookie-cutter marketing campaigns. Moreover, such apps enable celebrities to engage in two-directional conversations with their followers, allowing both content and their creators

Article source: http://www.hypebot.com/hypebot/2016/09/the-album-release-re-imagined-in-a-time-of-atomic-consumption.html