The funding comes as marketers, media companies and prominent individuals are seeking more direct ways to communicate with consumers, and while growing restrictions on online tracking complicate their efforts to precisely target digital ads.
Community lets companies and people send text messages in groups or one-on-one to those who sign up with their phone numbers.
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“Messaging is the most direct and personal channel there is, and there’s a lot of value in that,” said Matthew Peltier, founder and chief executive of Community. “On social media, you don’t own that relationship. You are limited by the algorithms and short attention spans, and you’re competing in feeds where there is a lot of noise.”
Community said more than 3 billion text messages have been exchanged on its platform since its launch
Article source: https://www.wsj.com/articles/text-messaging-platform-community-raises-40-million-from-salesforce-11617962401
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