Since its debut on the market in the 1990s, SMS has achieved global domination as the fastest, most reliable mode of communication for information exchange around the world.
Despite its ubiquity and immediacy, the format hasn’t changed significantly in its almost 30 years of existence — but that’s about to shift in a big way with the advent of Rich Communication Services (RCS).
RCS, a GSMA-endorsed protocol, enables rich multimedia (video, audio, high-res images, and of course GIFs), improved group chat functionality, read receipts and typing indicators, the ability for businesses to send real-time updates, and more.
That’s the technical side of it. The big picture is that RCS is the biggest upgrade for mobile messaging, since, well, ever. It’s SMS, super-charged; think iMessage-like functionality without the need of for a specific device or a third-party app.
Here’s why businesses should be paying attention:
RCS will become universal. The reason is twofold. SMS is a proven smash hit, and
Article source: https://www.rcrwireless.com/20190408/opinion/rcs-texting-reader-forum
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