Text-message ads from marijuana companies spur spam-related lawsuits

A legal and financial liability has emerged over the past two years threatening the coffers of marijuana businesses: class action lawsuits filed by recipients of unwanted text-message advertisements who allege they’re getting spammed with deals and sales.

To date, at least a dozen such lawsuits have been filed across the nation since May 2018, when California delivery company Eaze became one of the first to face such a legal fight.

While that case was dismissed and forced into arbitration by a federal judge last fall – and Eaze settled a second parallel lawsuit – the raft of suits has become a cautionary tale for other cannabis businesses.

Legal experts warn that marijuana companies can’t afford to ignore the federal law supporting such legal battles.

“The defense and settlement

Article source: https://mjbizdaily.com/text-message-ads-from-marijuana-companies-spur-spam-related-lawsuits/