Mobile devices are ubiquitous, affecting nearly every part of our lives. They’ve changed how we interact with each other, how we access information and how we shop. The result for retailers is a growing use of text marketing as sellers adapt to the pervasiveness of smartphones and other devices in customers’ daily activities.
Specialty home furnishings retailer Lamps Plus added a text channel soon after the pandemic began impacting retail. Customers can use SMS to ask questions and get help from the team’s certified designers, gaining nearly real-time access to product views not shown on the website and recommendations on which item best fits their application.
“We’re able to leverage our store teams, which is where our expertise lies, but turn it into a nationwide function.”
“You can take a picture of your dining room and send it to a designer,” says Terre Wellington, senior vice president of store operations
Article source: https://nrf.com/blog/text-marketing-provides-new-channel-engagement
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