Ten Marketing Predictions For 2021

Nobody could have predicted the poop show that was 2020. But what do marketing thought leaders predict for 2021?

Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins. Most recently, Tobaccowala was the Chief Growth Officer for Publicis Groupe (until January 2020), and continues to work with the company in a senior advisory role. Here are two of his predictions for 2021:

1. Marketers will invest in direct relationships with their customers. “Marketers will realize that the supply chain that needs to be most resilient is the chain that connects them to their customers and consumers and it is too risky to have Facebook, Google and others be the key gatekeepers.

Article source: https://www.forbes.com/sites/henrydevries/2021/12/30/ten-marketing-predictions-for-2021/