Temple Webster will accelerate marketing spend beyond digital channels and is keen to invest in more technology innovation as it looks to drive commercial growth in the next year.
Company CEO and co-founder, Mark Coulter, made the comments as the ASX-listed furniture and homewares retailer announced its full-year financial results to 30 June 2018, edging closer to profitability two years after promising investors it would do so. Temple Webster reported FY18 revenue of $72.6 million with a net loss after tax of $21,000.
Gross margins improved by 1.5 per cent to 44.2 per cent, while second-half revenues were up 25 per cent year-on-year, resulting in an EBITDA of $300,000.
Key to delivering these results were resetting the cost base, improving gross margins and shipping costs, reducing first-first customer acquisition and offshoring customer care and support staff, the company stated.
Article source: https://www.cmo.com.au/article/645766/temple-webster-flags-marketing-strategy-shift-tech-innovation-full-year-financials/
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