We recently became aware of a new start up in performance marketing and advertising technology that takes an interest in customer centricity, so of course, we reached out for a conversation. What follows is a QA with David Frei, CEO, Swaarm, about innovation in the performance marketing/advertising technology space, how customer centricity drives their platform, and his predictions on the evolution of data privacy and data regulations in regards to AdTech. Enjoy.
1) Thanks for doing this interview with us. Can you share a brief background of Swaarm?
David Frei: Swaarm is a performance-based tracking platform that provides agencies, advertisers and networks with the ability to fully track and control their marketing efforts in real-time.
Founded by Yogeeta Chainani and Alexandru Dumitru, who both individually bring more than 10 years of industry tech experience, Swaarm was created
Article source: https://thewisemarketer.com/loyalty-technology/swaarm-on-customer-centricity-in-performance-marketing/
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