About two-thirds of consumers agree the best type of text-based promotion is one that directly saves them money.
According to the 2021 Local Business Messaging Trends study from customer messaging platform Podium, incentives like coupons, discounts and promo codes are the number one type of promotional text messages surveyed consumers want to receive from local businesses.
Following were loyalty offers and benefits (52%), back-in-stock notifications (35%), and invitations to upcoming events (28%). Over half (55%) of respondents have redeemed an offer or promotional code shared with them via text message.
Nearly three in four (74%) respondents said they would be more likely to text with a local business if they knew a real person was going to receive and respond to their message, as opposed to receiving automated messages. Furthermore, half of respondents said they are more likely to respond to a text message from a business if the person behind the texts
Article source: https://chainstoreage.com/survey-number-one-mobile-text-promotion-consumers-want
Recent Comments