NEW YORK–(BUSINESS WIRE)–Mar 4, 2019–Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The write stuff: how CMOs can use AI to develop data-driven marketing creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across industries and channels.
Persado examined more than 8.3 million marketing messages across four key industries (retail e-commerce, financial services, technology and travel hospitality), which reached a combined 2.4 billion customers through six marketing channels (web pages, social media, display ads, SMS, email and push notifications). The results show that subtle shifts in marketing language can have a dramatic impact on brand engagement and revenue performance,
Article source: https://www.apnews.com/Business%20Wire/793ca6aa668a42448c8d5bae72819389
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