Customers want a personalized shopping experience, but not the one they are currently getting.
According to a study of 1,200 consumers and 400 retail executives across the U.S., U.K. and Australia, more than four in 10 consumers (42%) – and almost two-thirds of Millennials (63%) – said they would pay more for improved personalization. Yet 80% of consumers do not feel they are provided with a personalized shopping experience both in-store and online, and 53% say they felt negative emotions the last time they visited a store. Only 39% feel confident in retail stores today.
The study, conducted by Oracle NetSuite in partnership with Wakefield Research and The Retail Doctor, finds that
Article source: https://www.chainstoreage.com/technology/csa-interview-francescas-obtains-unified-view-of-the-customer/
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