Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

TODAY IN LOCAL DIGITAL MARKETING AND MEDIA

Google Misses Self-Imposed Deadline to Implement IAB Consent Framework (AdExchanger)
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe Transparency and Consent Framework (TCF) by August. That hasn’t happened.

How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM (Street Fight)
Dan Slavin: Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM.

Hard Lessons Breathe New Life into Retail Stores—But Few Reap the Benefits (NYT)
The boom reflects a broad reordering of the $3.5 trillion industry, with fewer retailers capturing more of the

Article source: https://streetfightmag.com/2018/09/04/street-fight-daily-google-misses-self-imposed-transparency-deadline-retails-apparent-comeback/