A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model (Business Insider)
At issue is the employment status of the company’s riders. Deliveroo classes them as “self-employed,” but Leigh Day suggests that restrictions placed on them by Deliveroo could mean they should be entitled to further rights like a minimum wage and holiday pay.
Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers (Street Fight)
Tapping into geolocation data has become essential for hyperlocal marketing strategies — but according to the folks at navigation app Waze, understanding what consumers are really up to when they travel around is a crucial next step.
Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field (TechCrunch)
GrubMarket has reached a $5 million monthly revenue run rate and hit breakeven on its business
Article source: http://streetfightmag.com/2017/01/10/street-fight-daily-deliveroo-faces-potential-lawsuit-grubmarket-charts-profitable-e-grocery-path/
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