A new messaging channel and opportunity for personalization for retailers is unveiled by Springbot to help its customers develop short message service marketing.

FREMONT, CA: Springbot, a renowned marketing automation platform, introduces a new messaging channel and personalization opportunity for retailers with the launch of Short Message Service (SMS) Marketing. This enables merchants plan out their communication strategies across email, social, and now text with their shoppers. With an easy setup and keyword selection process, retailers can make full use of the channel to inform the subscribers who have opted into those messages know more about promotions and other updates happening with their brand.

“Around 90 percent of text messages are read in a minute and a half,” said Jarrett Board, Springbot’s Senior Director of Product Management. “And 75 percent of consumers like to receive their information through text messages. There’s a huge opportunity here for business owners to expand their communication

Article source: https://www.cioapplications.com/news/springbot-launches-sms-marketing-allowing-retailers-to-connect-their-shoppers-via-text-messaging-nid-6541.html

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