Springbot, a marketing automation platform, adds a new messaging channel and personalization opportunity for retailers with the launch of Short Message Service (SMS) Marketing. This allows merchants to plan their communication strategy across email, social, and now text with their shoppers. After an easy setup and keyword selection process, retailers can use the channel to let subscribers who have opted into receiving those messages know about promotions and other updates happening with their brand.
“Around 90 percent of text messages are read in a minute and a half,” said Jarrett Board, Springbot’s Senior Director of Product Management. “And 75 percent of consumers like to receive their information through text messages. There’s a huge opportunity