Featured speaker and marketing specialist Julie Anixter talks to businesspeople about the importance of building relationships during a Wilkes-Barre Connect Spotlight Series event at the THINK Center on Thursday. – Sean McKeag | For Times Leader
WILKES-BARRE — We might be in the digital age, but relationships still matter.
“Brands are relationships,” guest speaker and marketing specialist Julie Anixter told a crowd of entrepreneurs at the THINK Center on Thursday night.
Anixter is CEO and founder of Ensemble.Works, which offers clients “the trifecta powers” of design, innovation and modern marketing, according to its website.
She started her presentation by stressing a famous quote: “Marketing is a conversation.”
She spoke of businesses humanizing their connections with clientele and the hallmarks of marketing and branding. They include curiosity, context, trust, and generosity.
“Keep track of your relationships. You just need to market to the people that care —
Article source: https://www.timesleader.com/news/723546/spotlight-on-relationships-marketing-expert-advises-entrepreneurs
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