Spammy Marketing Is Bad For Your Brand: Here’s How To Avoid It

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Most companies aren’t intentionally trying to come across as spammy, but that doesn’t help the fact that every day many businesses send marketing messages that rub customers the wrong way. In an attempt to get people interested and motivated about their brands, even well-intentioned companies can sometimes accidentally annoy customers with their marketing efforts.

Since the primary focus of my own company is to help other companies improve their text-message marketing and communications strategies, I’ve learned a lot about what can give customers a bad impression and what they find helpful. Here’s what I always tell my own clients about how to craft marketing messages.

Four Ways To Avoid Coming Across As Spammy

Avoiding these marketing faux pas can help you reach customers in a way that adds value to their experience instead of annoying them.

1. Practice Opt-In-Only Marketing

Even though it could be tempting to purchase a list of emails

Article source: https://www.forbes.com/sites/forbestechcouncil/2019/02/25/spammy-marketing-is-bad-for-your-brand-heres-how-to-avoid-it/