Text has a much higher engagement and open rate than other mediums, which will help financial advisers to maintain closer contact with clients
Snappy Kraken, a MarTech leader geared toward financial services professionals, announced it has launched Convos, creating an opportunity for advisers to exchange timely and compliant text messages with their clients to help engender stronger relationships.
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“We all know from personal experience that when we get a text message our eyes immediately veer to our cell phone. Snappy Kraken’s Convos tool takes advantage of this powerful opportunity to connect with, engage and retain clients.”
As an innovative financial services marketing leader, Snappy Kraken has data that shows text messages have a six times higher open rate – 98 percent – than emails and are typically opened within six minutes. To harness this, Snappy Kraken created Convos, which
Article source: https://martechseries.com/sales-marketing/messaging/snappy-kraken-launches-financial-adviser-text-messaging-marketing-platform-convos/
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