The financial services marketing company Snappy Kraken has announced the launch of a new solution called Convos, which creates an opportunity for advisers to exchange timely and compliant text messages with their clients.
In launching Convos, Snappy Kraken cites internal survey data that suggests text messages have a six times higher open rate compared with marketing emails—with significantly shorter waiting-to-open times. To harness this, the firm says, Convos “puts instantaneous communications at an adviser’s fingertips through a desktop app with an intuitive dashboard that is as easy to use as iMessage.”
Notably, Convos integrates into major customer relationship management platforms, including Salesforce, WealthBox and Redtail Technology.
“People want to deepen existing relationships and communicate in real-time, so our Convos app allows for that personalization, and for people to receive their messaging on the device that is practically glued to their hand,” says Robert Sofia, founder and chief executive officer at Snappy Kraken. “We
Article source: https://www.planadviser.com/snappy-kraken-launches-convos-texting-service/
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