Restaurants have historically relied on SMS, or text messages, as the primary tool for mobile communications. But the seismic shift in consumer demands over the last 18 months are beginning to expose the inherent limitations of the three-decades-old technology. This shift has underlined the need for restaurants to adopt new tools and tactics to meet the demands of the post-pandemic restaurant consumer landscape. And that demand is for a level of personalization and convenience beyond what SMS can provide.
This isn’t to say that it’s time to write off SMS entirely. Quite the opposite—in most cases, the optimal mobile strategy will incorporate both SMS Article source: https://www.restaurantbusinessonline.com/technology/sms-vs-push-notifications-how-personalization-supercharges-customer-loyalty
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