SMS Marketing: What Role Does it Play in Your Strategy for 2020?

Of all the ways that brands can connect, market, and build loyalty with customers, SMS (text messaging) has seemed to be the most off limits in their marketing arsenal.

Physical mailboxes have been stuffed for
years with promotional material, leading many consumers to adopt the habit of
opening their mail next to the shredder in their home office.

Email inboxes have swelled with
promotional messages. A steady pattern of opting in for promotions and
communications when making an online purchase or just reading an article can
easily lead to inboxes so full, they cry for the user to click on “select all”
to discard pages of messages at a time, without reading even one.

Our beloved smartphones have also become highly toxic as the inability to reign in robocallers has changed the mobile phone experience. Many people we

Article source: https://thewisemarketer.com/customer-engagement/sms-marketing-what-role-does-it-play-in-your-strategy-for-2020/